2ND MOST KNOWN SMALL APPLIANCES BRAND IN INDIA WITH 76% AWARENESS*
- Founded in 1976 - Trust of 40 years
- Maharaja Whiteline has been a leader in innovation ever since its inception. The brand introduced the very first "1,2,3... Maharaja Mixie", a unique solution for full meal preparation with 3 jars - liquidizing, dry and wet grinding, and chutney and it is constantly innovating ever since.
- 2nd most known brand
- 2nd largest distributed brand in the country*
- Leader in mixer grinder, juicer mixer grinder, food processor, air cooler, and room heater
- Largest range in the industry across kitchen appliances, home comfort, and garment care
- Leader in the North with 15% market share*
- Strongest growth in the industry: +37% in 2014, +27% in 2015**
